Marketing on Main Street is about making marketing make sense.
If you’re a local business owner, you don’t need a massive budget or a full team—you need clear, practical steps that actually move the needle. This column breaks down real strategies you can use right away, starting with one of the most important: showing up correctly on Google.
Written by Alice Canada, MA, CNP, a rural Oklahoma-based marketing and communications consultant, Marketing on Main Street delivers straightforward, approachable insights designed specifically for small and mid-sized businesses.
SEO, Meet GEO Remember when every business needed a website? Then we needed to be on Google. Then Facebook. Instagram. Google Ads. Search Engine Optimization. Well, you still need those things – but something new has entered the group chat. The way people search for information online is changing —
Welcome back to Marketing on Main Street. In this series, we focus on simple, practical strategies that help local businesses grow without overcomplicating the process. Today, we are talking about social media. Whether you love it or avoid it, your customers are there. That alone makes it worth your attention.
Welcome back to Marketing on Main Street. In this series, we focus on simple, practical strategies that help local businesses grow without overcomplicating the process. Over the last two columns, we talked about two very different tools. First, claiming and correcting your Google Business profile. Second, using local publications to
Marketing on Main Street is about practical, usable strategies that help local businesses compete in today’s marketplace. You do not need a massive budget or a full-time marketing team to be effective. You need to focus on the steps that actually move the needle. Showing up correctly on Google is
Hello! I’m Alice Canada, and I’m the voice behind Marketing on Main Street. If you’re a small business owner looking for practical strategies to grow your business without a massive budget or full-time marketing team, you’re in the right place. This column is built around one guiding principle: focus on
