Marketing on Main Street

Marketing on Main Street is about making marketing make sense.

If you’re a local business owner, you don’t need a massive budget or a full team—you need clear, practical steps that actually move the needle. This column breaks down real strategies you can use right away, starting with one of the most important: showing up correctly on Google.

Written by Alice Canada, MA, CNP, a rural Oklahoma-based marketing and communications consultant, Marketing on Main Street delivers straightforward, approachable insights designed specifically for small and mid-sized businesses.

Recently Posted Columns

SEO, Meet GEO

SEO, Meet GEO Remember when every business needed a website? Then we needed to be on Google. Then Facebook. Instagram. Google Ads. Search Engine Optimization. Well, you still need those things – but something new has entered the group chat. The way people search for information online is changing —

Read More »

To AI or Not to AI?

To AI or Not to AI? Welcome back to Marketing on Main Street. In this series, we focus on practical ways small businesses can market themselves without overcomplicating the process. Today, let’s talk about AI. If you have been on social media lately, you have seen the AI flyers. So.

Read More »

Discover More

SEO, Meet GEO

Triple-Digit Slowdown

To AI or Not to AI?

Programmatic Display: Ads That Follow (Kind of)

Paid Social Media: Boosting vs. Campaigns

Taking Your Marketing to the Next Level