Marketing on Main Street is about making marketing make sense.
If you’re a local business owner, you don’t need a massive budget or a full team—you need clear, practical steps that actually move the needle. This column breaks down real strategies you can use right away, starting with one of the most important: showing up correctly on Google.
Written by Alice Canada, MA, CNP, a rural Oklahoma-based marketing and communications consultant, Marketing on Main Street delivers straightforward, approachable insights designed specifically for small and mid-sized businesses.
Welcome back to Marketing on Main Street. In this series, we focus on simple, practical strategies that help local businesses grow without overcomplicating the process. So far, we have talked about showing up online through Google, staying visible through local publications, and participating in the conversation on social media. Now
