Marketing on Main Street

Marketing on Main Street is about making marketing make sense.

If you’re a local business owner, you don’t need a massive budget or a full team—you need clear, practical steps that actually move the needle. This column breaks down real strategies you can use right away, starting with one of the most important: showing up correctly on Google.

Written by Alice Canada, MA, CNP, a rural Oklahoma-based marketing and communications consultant, Marketing on Main Street delivers straightforward, approachable insights designed specifically for small and mid-sized businesses.

Recently Posted Columns

Social Media Is Part of the Conversation

Welcome back to Marketing on Main Street. In this series, we focus on simple, practical strategies that help local businesses grow without overcomplicating the process. Today, we are talking about social media. Whether you love it or avoid it, your customers are there. That alone makes it worth your attention.

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Marketing Is a Conversation, Not a Megaphone

Welcome back to Marketing on Main Street. In this series, we focus on simple, practical strategies that help local businesses grow without overcomplicating the process. Over the last two columns, we talked about two very different tools. First, claiming and correcting your Google Business profile. Second, using local publications to

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About the Author

Hello! I’m Alice Canada, and I’m the voice behind Marketing on Main Street. If you’re a small business owner looking for practical strategies to grow your business without a massive budget or full-time marketing team, you’re in the right place. This column is built around one guiding principle: focus on

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Show Up Where Your Community Is

Social Media Is Part of the Conversation

Marketing Is a Conversation, Not a Megaphone

Why Local Publications Still Matter

Do I Really Need My Business on Google? Yes.

About the Author