Marketing on Main Street is about making marketing make sense.
If you’re a local business owner, you don’t need a massive budget or a full team—you need clear, practical steps that actually move the needle. This column breaks down real strategies you can use right away, starting with one of the most important: showing up correctly on Google.
Written by Alice Canada, MA, CNP, a rural Oklahoma-based marketing and communications consultant, Marketing on Main Street delivers straightforward, approachable insights designed specifically for small and mid-sized businesses.
Triple-Digit Slowdown It’s late July in Oklahoma. It’s hot. Really hot. The kind of hot where nobody wants to get out of the AC unless there’s a very good reason. Summer vacations are wrapping up. Back-to-school lists are starting to take over. Families are returning to routines, summer spending is
To AI or Not to AI? Welcome back to Marketing on Main Street. In this series, we focus on practical ways small businesses can market themselves without overcomplicating the process. Today, let’s talk about AI. If you have been on social media lately, you have seen the AI flyers. So.
Welcome back to Marketing on Main Street. In this series, we are breaking down practical marketing tools for local businesses. Last time, we talked about paid social media and the difference between boosting posts and running full ad campaigns. Today, we’re moving into another digital strategy: programmatic display advertising. You
Welcome back to Marketing on Main Street. In this series, we focus on simple, practical strategies that help local businesses grow without overcomplicating the process. Today, I want to take a minute to talk about design. Logos. Fonts. AI-generated ads. All of it. My journey in marketing started in graphic
Welcome back to Marketing on Main Street. In this series, we focus on simple, practical strategies that help local businesses grow without overcomplicating the process. So far, we have talked about showing up online through Google, staying visible through local publications, and participating in the conversation on social media. Now
Welcome back to Marketing on Main Street. In this series, we focus on simple, practical strategies that help local businesses grow without overcomplicating the process. Today, we are talking about social media. Whether you love it or avoid it, your customers are there. That alone makes it worth your attention.
Welcome back to Marketing on Main Street. In this series, we focus on simple, practical strategies that help local businesses grow without overcomplicating the process. Over the last two columns, we talked about two very different tools. First, claiming and correcting your Google Business profile. Second, using local publications to
Marketing on Main Street is about practical, usable strategies that help local businesses compete in today’s marketplace. You do not need a massive budget or a full-time marketing team to be effective. You need to focus on the steps that actually move the needle. Showing up correctly on Google is
Hello! I’m Alice Canada, and I’m the voice behind Marketing on Main Street. If you’re a small business owner looking for practical strategies to grow your business without a massive budget or full-time marketing team, you’re in the right place. This column is built around one guiding principle: focus on
