Marketing on Main Street is about making marketing make sense.
If you’re a local business owner, you don’t need a massive budget or a full team—you need clear, practical steps that actually move the needle. This column breaks down real strategies you can use right away, starting with one of the most important: showing up correctly on Google.
Written by Alice Canada, MA, CNP, a rural Oklahoma-based marketing and communications consultant, Marketing on Main Street delivers straightforward, approachable insights designed specifically for small and mid-sized businesses.
Welcome back to Marketing on Main Street. In this series, we are breaking down practical marketing tools for local businesses. Last time, we talked about paid social media and the difference between boosting posts and running full ad campaigns. Today, we’re moving into another digital strategy: programmatic display advertising. You
Welcome back to Marketing on Main Street. In this series, we break marketing down into practical, usable steps for small businesses. Last time, we talked about the importance of having a solid website before stepping into more advanced digital marketing. Today, we are going to dive into paid social media.
Welcome back to Marketing on Main Street. In this series, we focus on simple, practical strategies that help local businesses grow without overcomplicating the process. If you are already doing the basics we have talked about, maintaining your Google profile, advertising in local publications, staying active on social media, you
Welcome back to Marketing on Main Street. In this series, we focus on simple, practical strategies that help local businesses grow without overcomplicating the process. Today, I want to take a minute to talk about design. Logos. Fonts. AI-generated ads. All of it. My journey in marketing started in graphic
Welcome back to Marketing on Main Street. In this series, we focus on simple, practical strategies that help local businesses grow without overcomplicating the process. So far, we have talked about showing up online through Google, staying visible through local publications, and participating in the conversation on social media. Now
Welcome back to Marketing on Main Street. In this series, we focus on simple, practical strategies that help local businesses grow without overcomplicating the process. Today, we are talking about social media. Whether you love it or avoid it, your customers are there. That alone makes it worth your attention.
Welcome back to Marketing on Main Street. In this series, we focus on simple, practical strategies that help local businesses grow without overcomplicating the process. Over the last two columns, we talked about two very different tools. First, claiming and correcting your Google Business profile. Second, using local publications to
Welcome back to Marketing on Main Street. If this is your first time joining us, you can find past columns on the Cookson Hills Publishers blog at Cookson.News. In this series, we focus on practical ways local businesses can market themselves without overcomplicating the process. Last time, we talked about
Marketing on Main Street is about practical, usable strategies that help local businesses compete in today’s marketplace. You do not need a massive budget or a full-time marketing team to be effective. You need to focus on the steps that actually move the needle. Showing up correctly on Google is
Hello! I’m Alice Canada, and I’m the voice behind Marketing on Main Street. If you’re a small business owner looking for practical strategies to grow your business without a massive budget or full-time marketing team, you’re in the right place. This column is built around one guiding principle: focus on
