Marketing on Main Street is about making marketing make sense.

If you’re a local business owner, you don’t need a massive budget or a full team—you need clear, practical steps that actually move the needle. This column breaks down real strategies you can use right away, starting with one of the most important: showing up correctly on Google.

Written by Alice Canada, MA, CNP, a rural Oklahoma-based marketing and communications consultant, Marketing on Main Street delivers straightforward, approachable insights designed specifically for small and mid-sized businesses.